Advice for Sellers March 12, 2024

9 Tips And Strategies To Manage The Stress Of Selling A House

The stress of selling a house is enough to make anyone feel overwhelmed. It’s common to struggle with big changes., and moving is nothing shot of a seismic life disruption. The emotional ties to a home can also cause feelings of anxiety and sadness when it’s time to say goodbye. To help, here are 9 tips to help manage the stress of selling a home.

  1. Reduce stress by accepting a cash offer.
  2. Contact an experienced agent with a proven track record, such as myself, 90 days before listing. To come up with a custom pre-listing plan to prepare your home for the market. By choosing an agent you trust, they should be able to remove the burden of preparation and stress from your shoulders.
  3. Reduce clutter for an easier move.
  4. Refresh (don’t renovate) your home.
  5. Communicate your preferences on masks and other safety features.
  6. Coordinate with your agent to create a system for low-stress showings.
  7. Be prepared for a fast or slow sale, depending on if you would like/need a rent-back.
  8. Practice self-care.
  9. Keep the stress in perspective.
Advice for Sellers March 7, 2024

The Benefits of Staging

The advantages of staging a home are extensive. Selling a home can prove complex and daunting, with a number of variables influencing the success of a sale. Among these, staging emerges as a pivotal factor, involving the meticulous preparation of a property to showcase its finest attributes and resonate with potential buyers. Fortunately, my adept staging team excels at presenting homes in their best light, an integral part of my process, crafting spaces that any prospective buyer can envision as their own. In this piece, I delve into the significance of staging in the home-selling process.

Primarily, staging aids potential buyers in envisioning themselves residing in the home. By cultivating a welcoming ambiance and adhering to a neutral color scheme, staging imbues a property with a sense of homeliness rather than a vacant space. This holds particular relevance in today’s real estate landscape, where many buyers seek move-in-ready properties necessitating minimal renovation or effort. Staging facilitates buyers in picturing the utility of each space, visualizing their furniture arrangements, and envisioning personalization opportunities.

Moreover, staging accentuates the unique features and selling points of a property. My skilled stager adeptly emphasizes a home’s most appealing attributes, whether it’s soaring ceilings, a spacious open concept floorplan, or distinctive architectural elements.

Staging also fosters an emotional bond between potential buyers and the property. Through carefully curated furnishings, artwork, and décor, staging cultivates an ambiance that resonates with buyers on an emotional level. For instance, a cozy reading corner or a thoughtfully arranged dining area can evoke visions of future memories, enhancing the buyer’s connection to the property. This emotional resonance holds significant sway in the home-buying decision-making process, as buyers often rely on their feelings and instincts alongside rational analysis.

Furthermore, staging enhances the overall appearance and condition of a property. My design team meticulously addresses any potential detractors, such as outdated fixtures or cluttered spaces, elevating the property’s aesthetic appeal. By fostering a more attractive environment, staging renders the property move-in-ready and well-maintained.

Lastly, staging can significantly bolster the selling price of a home. According to a survey by the National Association of REALTORS®, staged homes typically sell for higher prices than their non-staged counterparts – a trend observed by myself as well. The survey revealed that 31% of real estate agents noted staging increasing selling prices by 1-5%, while 13% reported increases of 6-10%. Given these potential financial advantages, the importance of staging in the selling process becomes evident.

In conclusion, staging emerges as a critical facet of the home-selling journey. By fostering an inviting atmosphere, showcasing unique features, creating emotional connections, enhancing overall appearance and condition, and maximizing selling prices, staging enhances a property’s market appeal and augments the likelihood of a successful sale.

Curious about the capabilities of my stager? I’d be delighted to arrange a design consultation for you!

Advice for Sellers March 5, 2024

Your Pre-Market Checklist For Listing Your Home

Preparing your home to list on the market might initially seem overwhelming, but fear not! To help you stay on track, I’ve assembled a comprehensive pre-market checklist with a step-by-step guide to readying your home. This checklist ensures you won’t overlook anything crucial, and remember, I am here to support you every step of the way.

  1. SCHEDULE A HOME INSPECTION: Prior to listing your home on the MLS, it’s vital to arrange a professional home inspection – which I, as your realtor will order. A thorough inspection will pinpoint any potential issues that could affect the sale. Addressing these concerns beforehand can prevent surprises and instill confidence in potential buyers regarding your home’s condition.
  2. DECLUTTER AND DE-PERSONALIZE: How we live in and how we present a home to buyers are two very different things. Buyers want to envision themselves in your home, not amidst your personal belongings. While I highly suggest staging your home to get the best possible price, if you are living in the home I will assist you in decluttering and de-personalizing your space before listing. This entails removing family photos, personal mementos, valuables, and excess clutter that might detract from your home’s features. Consider renting a storage unit if you need temporary storage until the sale concludes.
  3. MAKE NECESSARY REPAIRS Buyers want a turnkey home, so it’s crucial to address any required repairs prior to listing. Prior to going on the market, I’ll coordinate a home inspection. Once we receive that back, I’ll help you tackle minor issues like leaky faucets and squeaky doors.
  4. ENHANCE CURB APPEAL The exterior of your home sets the initial impression for potential buyers, so it’s essential to make it count. Enhance curb appeal by adding flowers, mulch, and maintaining a well-manicured lawn. Consider painting the front door or upgrading the mailbox to freshen up the look – and my skilled vendors excel at this!
  5. THOROUGHLY CLEAN YOUR HOME A pristine home is non-negotiable when listing on the MLS. Ensure every corner of your home receives a deep clean, including carpets, walls, and windows. Don’t overlook areas behind appliances and inside cabinets. Your goal is to present a spotless and inviting environment for potential buyers. When you work with me, I typically schedule a deep cleaning with one of our trusted vendors before photos, videos, and listing.
  6. STAGE YOUR HOME Staging your home aids potential buyers in envisioning themselves living in the space. This involves arranging furniture, adding decor, and creating an inviting ambiance. Whether you’re vacating the premises or staying put, my stager is available to work their magic and make your home feel like a haven.
  7. PRICE YOUR HOME STRATEGICALLY Lastly, ensure your home is priced appropriately for the market. Conduct thorough research on comparable homes in your area and adjust your price accordingly. Overpricing can lead to prolonged market exposure, while underpricing might result in lost profits. Fortunately, pricing expertise is a hallmark of mine – I’ll ensure your home is competitively priced.

In conclusion, while preparing your home for the MLS may seem daunting, my pre-market checklist ensures you won’t miss any vital steps. By completing a home inspection, decluttering, cleaning, making repairs, enhancing curb appeal, staging, and pricing appropriately, you’ll be poised for success. Have questions or eager to learn more about our listing agreement? Call me at 408-495-1185. I’m excited to embark on this journey with you!

Uncategorized February 28, 2024

Nontoxic Cleaners For Spring Cleaning

Do you have any environmentally-friendly cleaners in your toolkit? In today’s fast-paced environment, convenience often takes precedence above all else, even in our choice of cleaning products. While these conventional products boast effectiveness, they are also laden with numerous chemicals and warnings. It’s true – nothing quite tackles bathroom grime like Lysol. We can’t argue with that! However, did you know that the CDC maintains a comprehensive list of environmental chemicals we encounter daily? It spans 13 pages of fine print, and many of these toxins lurk in the very products you might be reaching for during spring cleaning.

Thankfully, I have some alternatives to replace your old toxic favorites, many of which comprise ingredients likely already in your household:

Eager for gentler alternatives? Let’s delve into some recipes!

KITCHEN REMEDIES FOR UNCLOGGING THE SINK

8 tablespoons salt + 8 tablespoons baking soda

Bid farewell to foul-smelling garbage disposals! Simply pour this salt and soda mixture down the drain with a splash of water, and allow it to sit for at least three hours (or overnight).

DISHWASHER DETERGENT

1 cup water + 4 teaspoons white vinegar + liquid castile soap

Many dishwasher detergents prioritize dish sparkle over ingredient safety, despite these items coming into contact with your food. This easy substitution utilizes entirely non-toxic ingredients.

COUNTERTOP CLEANER

1 cup distilled water + 1 tablespoon castile soap + essential oils

Order some glass spray bottles, and concoct your all-purpose cleaner. Orange and lavender essential oils impart a delightful fragrance to this concoction.

BATHROOM CONCOCTIONS HAND SOAP ¼ cup Castile soap + Water

While Bath & Body Works undeniably sells some of the best scented products, if you’re looking for gentler alternatives, consider this straightforward recipe!

TOILET CLEANER

1 cup white vinegar + ¾ cup baking soda + 10-20 drops essential oil of your choice

Toilet cleaners often harbor egregious toxins! Combat them with a pumice stone, elbow grease, and this convenient blend.

SHOWER CLEANER

White Vinegar OR ½ cup salt + washing soda + 1 cup baking soda + water + essential oil

Adjust the strength of your cleaner to suit your needs. Either spritz your shower with white vinegar and let it sit for half an hour or concoct the potent mixture and allow it to rest for ten minutes.

Have you experimented with any of these eco-friendly cleaners before? Share your experiences if you try any of these recipes! Happy Spring Cleaning!

Recipes sourced from Tiny Beans.

Market Update February 28, 2024

What to Expect in 2024

I anticipate our local real estate market will be in flux in 2024 for the following reasons:

  1. Interest Rate Reduction: I foresee interest rates adjusting downward this year, likely prompting increased buyer activity. With rates becoming more favorable, expect a surge in home sales across all price brackets. Buyers are adapting to the notion that current interest rates represent the new normal, which instills confidence in re-engaging with the market.
  2. Persistent High Insurance Costs: I anticipate the possibility of further escalation in insurance rates in our area, attributed to the soaring expenses associated with labor and materials for home reconstruction. I am hoping for the return of major carriers, like State Farm and Allstate, which would stabilize and potentially reduce rates. Given the prevalent wildfire risk in our area, premium rates are likely to endure.
  3. Continued Low Inventory: I anticipate a continued scarcity of inventory as many homeowners, who previously refinanced at favorable rates, remain hesitant to sell. Additionally, reluctance among long-term homeowners to sell due to capital gains tax concerns contributes to inventory constraints. Limited availability of developable land throughout the Bay Area further exacerbates the shortage. Moreover, the prevalence of reverse mortgages and extended homeowner tenure exacerbates the shortage of available homes.
  4. Impact of Presidential Election Year: Historically it has been noted that some buyers and sellers exhibit hesitation during an election year due to uncertainties surrounding the economic climate. Fear of potential changes and their repercussions on buying power and property values may deter prospective buyers and existing homeowners from engaging in real estate transactions.

THE BOTTOM LINE

Presentation, marketing, and pricing remain the three most important factors in selling a home. These three elements need to be fully optimized in order to receive the highest price and best terms for a property. If you are thinking of buying or selling your home, please feel free to contact me for a confidential consultation. Let my experience, extensive market knowledge, and proven track record work to your advantage.

Market Update February 28, 2024

Looking Back at 2023 & Looking Ahead to 2024

Looking back there were four major economic events that defined the real estate market in 2023.

  1. FLUCTUATING INTEREST RATES: he trajectory of interest rates defined much of 2023’s real estate landscape. Beginning the year around the mid-6% range, mortgage rates fluctuated between 6% and 7.30% in the initial months. However, from mid-May to mid-October, there was a notable surge, peaking at over 8% on October 17. By the year’s end, the average rate for a 30-year fixed loan settled at 6.76%. Forecasts indicate a slight decrease in rates in 2024, offering potential relief to homebuyers.
  2. HOME INSURANCE: In response to escalating construction costs and heightened catastrophe risks, insurance giants like State Farm and Allstate ceased writing new home insurance policies, particularly in wildfire-prone regions like California. This scarcity of policies poses hurdles for prospective homebuyers, especially those seeking coverage for properties with wood roofs or in high-risk areas. Forecasts suggest continued challenges in obtaining affordable insurance in 2024, although hopes remain for increased accessibility.
  3. STOCK MARKET RALLY: 2023 S&P 500 ended the year with a gain of approximately 24% and the Dow finished the year on a record high, according to CBS News. Decreasing inflation, a strong economy and the anticipated lower interest rates generated confidence for investors, especially in the last quarter of the year. According to CBS News, the benchmark S&P 500 index inched lower on Friday, the last trading day of 2023, but ended the year with a 24.2% gain. The Dow Jones Industrial Average rose more than 13% in 2023, and the Nasdaq soared 43%, driven by gains in big technology companies, including Nvidia, Amazon, and Microsoft. Given the record high stock market closing in 2023, I expect more buyers will enter the market with more readily available funds. This, plus possible lower interest rates in 2024, may increase demand in our area even higher than last year.
  4. INITIAL PUBLIC OFFERING MARKET: The IPO market, a traditional driver of high-end real estate sales in the Bay Area, experienced a downturn in 2023, with only four local companies going public compared to the previous year’s seven. However, forecasts indicate a rebound in IPO activity for 2024, which could bolster the upscale real estate market in the region, attracting affluent investors and stimulating property sales.

LOOKING AHEAD

While the broader Bay Area housing market remains somewhat constrained by limited inventory to start 2024, demand for homes remains strong. Mortgage rates had fallen in recent weeks, which brought back some sidelined buyers back to the market and may continue to do so if rates continue to fall. Additionally, a drop in rates may even make refinancing and option for those that purchased last year. Overall, economic conditions in the region should reman on par with 2023, with modest job and income gains across a range of industries. The key tech industry may have stabilized, which should help housing demand in many neighborhoods. For-sale inventory may remain somewhat limited for the foreseeable future. This will continue to constrain sales volume but at the same time potentially lead to increased competition in prime neighborhoods and gains across a range of price points.

IN SUMMARY

Presentation, marketing, and pricing remain the three most important factors in selling a home. These three elements need to be fully optimized in order to receive the highest price and best terms for a property. If you are thinking of buying or selling your home, please feel free to contact me for a confidential consultation. Let my experience, extensive market knowledge, and proven track record work to your advantage.

Local News February 28, 2024

Polls Show Close Race for Congress

As we quickly march closer to Election Day on March 5, the race to succeed U.S. Representative Anna Eshoo is becoming tighter. A recent poll by San Jose Spotlight showed former San Jose Mayor Sam Liccardo capturing the preferences of 16% of likely voters in the district. Supervisor Joe Simitian was preferred by 13.3%, Rish Kumar was third at 7.5%, and Assemblymember Evan Low was slightly behind at 7.3%. Despite the results being relatively tight among the candidates, 33% of those polled indicated they were still undecided.

That poll is now about two weeks old and spending, particularly by Super PACS that may be motivating some of those undecided voters. A veteran-focused PAC has spent over $1 million supporting Marine veteran and Democrat Peter Dixon. A native of Atherton, Dixon has secured endorsements from several East Coast Congress members and notably former Assemblymember Nora Campos.

Evan Low has benefited from $400,000 in digital ads from a Super PAC, and Simitian and Liccardo have each been bolstered by $250,000 and $300,000 respectively from Super PACs. Keep in mind that Super PACs are not allowed to coordinate with candidate campaigns and are limited in what they can contribute directly to candidates.

Local News February 28, 2024

Government Affairs Palo Alto Seeks to Raise Utility Rates

In order to improve infrastructure and increase services Palo Alto is proposing to increase the average residential utility bill to $400 a month. Typically, residents pay around $370 currently but rising costs of water, 100-year-old infrastructure, and a number of other needs are putting upward pressure on rates.

Last week the Palo Alto City Council’s Finance Committee heard a report and recommendation on the topic from city staff but did not take or recommend any action. The committee is expected to hear the item one more time before passing it to the full council late this spring or early summer.

Staff suggested another driving factor in the costs was the fact the city held down cost increases and deferred projects during the pandemic in order to protect customers. The proposal as currently drafted would raise electric rates 5%, gas by 9%, wastewater rates by 15%, and water rates by 10%. Some of those increases would be spread into 2025. Despite the increases, staff noted their rates are still well below PG&E and other nearby utility providers.

Have questions about what’s happening in your neighborhood? Contact me today!

Market Update February 28, 2024

Market Update

After a dip in rates spurred a boost to housing in January, the recent increase back above 7% demonstrates that the rebound will be bumpy as pending sales cooled. Still, all signs indicate that buyers have begun to adjust to more normal rates than we enjoyed during the pandemic as several key indicators of market competitiveness describe a market that is heating up as the Spring homebuying season approaches. Still, other trends show that homebuyer demand remains more depressed than it should be and buyers would do well to consider the long-term benefits of homeownership (which are well documented) alongside their short-run concerns about the market.

Pending sales flat in February but holding on to recent gains: Pending home sales in January posted an even larger year-to-year gain than California enjoyed in closed sales last month. That suggests that the recent rebound in the market reported last week should continue through February and the first half of March. Much of the recent rise in closed sales has been driven by the top-end of the market, which is once again rising by double digits in the $1 million and up segments of the market. In addition, the rise has been fairly consistent in various parts of the state with more affordable and denser urban metros all showing similar improvements this year. Rates did reverse course this month, so the second half of March could see weaker activity, but thus far, interest rates have been trending mostly flat, albeit with significant volatility week to week.

Market competitiveness ramps up as inventory remains tight: The primary sign indicating that consumers have begun to adapt to the current rate environment is demonstrated by how competitive the market has gotten before the Spring homebuying season has even gotten underway. For example, days on market continues to drop as homes start to sell more quickly. Typically, the median time on market peaks in January each year and falls throughout the busy season. In 2023, the median time from the time a home hit the market and went pending peaked at 42 days. This year, it peaked at 36 days and has been falling for the past four weeks in a row to just 20 days last week. More homes selling above list price has been trending up and was almost half of all closed sales last week.

New home sales on the uptick: Active listings at the state level dipped again on a year-over year basis for ten straight months, but the decline for the current month was the smallest. More importantly, new active listings at the state level increased from a year ago for the first time in 19 months and the annual increase was the largest since May 2022. Potential home sellers could hit the pause button on listing their house in the next few weeks though, as rates climbed back up to a two-month high late last week due to the latest inflation concerns. In general, rates are expected to decline later this year, and available inventory should slowly improve throughout 2024.

Rates come down slightly last week: Although the U.S. saw a very strong jobs report for January that drove a surge in both 10-year bons as well as 30-year mortgage rates a few weeks ago, the Freddie Mac reading on average consumer rates ticked back down from 6.9% last week to 6.77% this week. However, there has been a growing divergence between the Freddie Mac number and daily rates being quoted in the marketplace, which remain above 7% as we began the final week of February. Given the latest economic data, rates are not expected to drop as quickly and many forecasters no longer expect the Fed to begin cutting rates until the second half of the year. As such, some prospective homebuyers may opt to return to the market now and refinance later compared to when rates were expected to fall faster.

Confusion and uncertainty restraining homebuyer demand: The rise in rates over the past two years that saw 30-year fixed-rate mortgages go from under 3% to over 8% at one point last year has undoubtedly had a negative effect on homebuyer purchasing power and homebuyer demand. However, demand is much softer than it should be. In the wake of the financial crisis back in 2010, the U.S. unemployment rate was nearly 10% compared with 3.6% last year. However, new mortgage purchase applications were 21% lower than in 2010. More people were applying to purchase homes when unemployment was almost triple where it is today. Buyer demand is much more depressed than can be explained by our relatively strong economy.

Most California homeowners are paying on time and have lots of equity: Although the California Association of Realtors (CAR) remains optimistic about the trajectory of the market and our forecast for an increase in sales this year, the fundamentals in the current batch of mortgages in California should provide some relief to those worried about a worst-case scenario materializing. First, California ended last year with just 2.5% of mortgages delinquent, meaning that almost 98% of homeowners are still making their payments on time. In addition, nearly 98% of California’s homeowners have at least 20% home equity and, based on our analysis, even the upper-end of estimates on a price correction would leave the vast majority of homeowners with at least some positive equity, which will preclude a major increase in distressed sales should the economy turn south.

Market Update January 23, 2024

Market Update

The housing market had a tough year in 2023 as tight supply and high costs of borrowing continued to have a negative impact on supply and demand. Easing inflationary pressure and a soft economic outlook, however, suggest that there will be some interest rate cuts on the horizon in 2024, which bode well for a housing market recovery. With rates declining to a 7-month low late last year, Americans are feeling more positive about the market, and we could begin to see some increase in market activity at the start of the year. Meanwhile, home prices should maintain their upward momentum as tight supply remains the norm and the market will likely observe a mid-single-digit year-over-year growth rate in the statewide median price in at least the early part of 2024.

California home sales remain stagnant at the end of 2023: California home sales in December remained near the 16-year low reached in November and continued to drop year-over-year for the 30th straight month. For the year as a whole, 2023 recorded an annual sales level of 257,630, a decline of 24.8% from the revised sales level of 342,530 reported in 2022. The annual sales decline in 2023 was the biggest drop in existing home sales in California since 2007. With rates moderated sharply at the end of 2023, home sales should see a bounce back in January and February, but the improvement will be mild in the next couple of months.

Tight supply continues to be the norm but market could see more inventory this spring: Active listings at the state level declined on a year-over year basis for nine straight months, and the decline for the current month remained above 10%. New active listings at the state level also dipped from a year ago for the 18th consecutive month but the annual decline remained below three percent for the second month in a row. Twenty-four of the fifty-one counties tracked by the California Association of Realtors (C.A.R.), in fact, increased in new active listings from December 2022. With mortgage rates remaining well below the cyclical peak reached last October, the market will hopefully see more for-sale properties being listed in the first quarter of 2024.

Housing starts dip from November but builder sentiment boost hopes for spring: The U.S. Census Bureau reported a seasonally adjusted annual rate of 1.46 million units of housing starts in December, a drop of 4.3% from November but an increase of 7.6% from 1.36 million in December 2022. Single-family starts dipped 8.6% on a month-to-month basis but jumped 15.8% from 12 months ago. The monthly decline in December was attributed partly to a change in weather conditions, as an unseasonably warm November could have pulled some constructions forward. Building permits, on the other hand, inched up slightly by 1.9% from November and by 6.1% from 12 months ago. Builder sentiment continues to improve as lower mortgage rates motivate more potential homebuyers to return from the sidelines. The National Association of Home Builders’ Housing Market Index (HMI) increased seven points to 44 in January, reaching the highest level since September 2023. More permits and higher builder confidence level suggest that housing construction could rise again in coming months.

Retail sales remained strong and exceeded expectations: Consumers spent more than expected in the final month of 2023, with December retail sales up 5.6% (not inflation adjusted) year-over-year. The latest retail sales report showed broad-based solid growth at the end of last year, with spending at Restaurants and Bars surging the most (11.1%) from the prior year, followed by Electronics and Appliances (10.7%) and Health and Personal care (10.7%). Many shoppers have used the “buy now, pay later” financing option during the holidays, with the payment plans racking up $16.6 billion in online spending during the holiday season. As such, there could be a pullback in consumer spending in the months ahead as bills come due for shoppers who borrowed forward at the end of last year.

Biggest 2-month surge in consumer sentiment in 30+ years: Consumer sentiment reported by the University of Michigan jumped to the highest level since 2021 as Americans began to feel more upbeat about the economy. The sentiment index climbed 9.1 percentage points to 78.8 and the surge was the biggest monthly increase since 2005. On a two-month basis, the index rose 29% cumulatively and posted the largest 2-month increase since 1991. Compared to the all-time low registered in June 2022, the reading in January 2024 was 60% higher. With inflation cooling and the labor market remaining solid, it is not a surprise that consumer sentiment began to pick up in recent months. Inflation expectation a year from now, in fact, declined to 2.9% in January from 3.1% in December, the lowest level since December 2020. The rapid improvement in consumer sentiment is a positive sign for the general economy but is also a signal that rates could remain higher for longer.